As the world gradually emerges from the impacts of the COVID-19 pandemic and industry strikes, the excitement surrounding CinemaCon 2023 is palpable. Scheduled from March 31 to April 3 at The Colosseum of Caesars Palace, this year’s event signifies a resurgence for the film industry. Unlike previous years where certain studios chose to abstain from participation, all major players are stepping up to present their latest projects. This collective enthusiasm is indicative of the industry’s resolve to reclaim its foothold in the entertainment landscape.
A noteworthy aspect of this year’s CinemaCon is the debut presentation of Amazon MGM Studios as a unified entity. This marks a departure from prior gatherings when MGM operated independently under the stewardship of Michael DeLuca and Pam Abdy. Historically, Amazon has participated minimally, showcasing their offerings only during private events. With this merger, however, the collaborative potential of these two industry giants is set to flourish, promising an exciting lineup that could reshape viewer expectations and box office dynamics.
Inclusion of All Major Studios
The festival’s complete roster this year includes powerhouses such as Lionsgate, Paramount Pictures, Universal Pictures/Focus Features, The Walt Disney Studios, and Warner Bros. Motion Picture Group. After sitting out last year, Sony has rejoined the ranks, denoting a collective commitment to theatrical releases. The spotlight this year will shine on interactive presentations that highlight the allure of cinema, as studios bring forth their star-studded casts and riveting film reels to engage audiences in anticipation of upcoming releases.
A Milestone for Streamers
Amazon MGM Studios stands out as the sole streaming service traditionally involved in CinemaCon, breaking barriers to acknowledge the vital connection between streaming platforms and theatrical releases. Netflix has been notably absent throughout the years, as it does not pursue wide theatrical presentations, while Apple TV+ has participated solely through showcasing trailers during other studio segments. The addition of Amazon MGM emphasizes the evolving landscape of film distribution, which increasingly recognizes the importance of box office performances even in the streaming era.
Theatrical Experience: A Resounding Outlook
Michael O’Leary, NATO President and CEO, expressed his optimism regarding the return of major studios to CinemaCon as a testament to their belief in the theatrical experience. His comments highlight how films that embark on their journeys in theaters tend to achieve greater success. Hailing the collaborative effort of studios, filmmakers, and vendors in revitalizing the cinematic experience, the community’s revival hinges on their acknowledgment of audience preferences for seeing stories unfold on the big screen.
Mitch Neuhauser, the Managing Director of CinemaCon, expressed gratitude for the ongoing support from studios, filmmakers, and theater owners alike. These partnerships underscore the necessity of collaboration as the industry navigates its path to recovery. The anticipation for CinemaCon 2023 embodies more than just a series of presentations; it represents hope for the film industry and reaffirmation of its cultural relevance. As the curtain rises on this much-awaited event, it is clear that the future of theatrical cinema holds a promise of vibrancy and innovation.